Travel - Viator
How a travel experience company dominated its destinations.
When Viator launched an OOH domination campaign in New York and London to show tourists how to see the city, Pure made sure they couldn’t miss it. We worked closely with Fig, Viator’s agency, to produce vinyl, hand-painted, and digital OOH across billboards, buses, bus shelters, and subways. With a quick turnaround needed, we brought efficiency every step of the way—from estimates and developing mechanicals to color proofing and retouching.
Outdoor Media
Dominating Outdoor Media
Pure produced a month-long domination of New York and London through an impossible-to-miss digital, print, and hand-painted outdoor media campaign.
MTA Subway Takeover
Capturing Commuters
New York subway riders were greeted by our turnstile campaign elements, along with large-scale print and digital boards across the corridors and platforms.
Vehicle Wraps
Perfectly Wrapped
As part of Viator’s domination, Pure produced perfectly fitted vehicle wraps making the campaign truly mobile.
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