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Travel - Viator

How a travel experience company dominated its destinations.

When Viator launched an OOH domination campaign in New York and London to show tourists how to see the city, Pure made sure they couldn’t miss it. We worked closely with Fig, Viator’s agency, to produce vinyl, hand-painted, and digital OOH across billboards, buses, bus shelters, and subways. With a quick turnaround needed, we brought efficiency every step of the way—from estimates and developing mechanicals to color proofing and retouching.

Outdoor Media

Dominating Outdoor Media

Pure produced a month-long domination of New York and London through an impossible-to-miss digital, print, and hand-painted outdoor media campaign.

MTA Subway Takeover

Capturing Commuters

New York subway riders were greeted by our turnstile campaign elements, along with large-scale print and digital boards across the corridors and platforms.

Vehicle Wraps

Perfectly Wrapped

As part of Viator’s domination, Pure produced perfectly fitted vehicle wraps making the campaign truly mobile.

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