Bmw Production Studio

Automotive - BMW North America

Driving the Ultimate Brand Forward.

For nearly 50 years, BMW has made the Ultimate Driving Machine. At Pure, we welcomed the challenge of producing creative that lives up to the same standard. Across all mediums. For direct mail, we developed one-of-a-kind pieces individually printed by an M6 rigged with ink as it raced along a track. Each of our event displays, welcome kits, and vinyl and digital OOH concepts featured similarly innovative and custom designs. All with end-to-end production services.


BMW Championship and Auto Shows

Pure Production partnered with BMW to create the displays for the BMW Championship and the New York Auto Show, including signage, vehicle showcases, tee boxes, hotel banners, tickets, handouts, and welcome kits.


Direct Mail, Welcome Kits, and More

Working closely with BMW, we developed one-of-a kind direct mail pieces created by an M6 racing along a track. Video of the high-speed, M-powered printing earned more than a million views online—along with numerous industry awards.

We’ve also collaborated with the brand to create hardcover books telling the BMW story, as well as softcover journals for dealerships to offer to their customers. And for all new owners, we developed BMW’s welcome kit from start to finish—including its packaging, a USB flash drive in the shape of their key fob, and the content delivered within.


Custom Outdoor Media

From internal signage celebrating the launch of BMW’s electric cars to vehicle displays, Pure has provided unique and varied solutions for outdoor display.

Let's work together.